Comments on: Winning lessons from Sprite ads http://www.vmohanty.com/2008/what-sprite-ads-can-teach-you-about-winning/ simple ideas, simply put Fri, 05 Mar 2010 07:50:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Rajat http://www.vmohanty.com/2008/what-sprite-ads-can-teach-you-about-winning/comment-page-1/#comment-44 Rajat Wed, 14 May 2008 12:02:00 +0000 http://www.vmohanty.com/?p=29#comment-44 btw ,sprite is owned by coke. btw ,sprite is owned by coke.

]]> By: The Not So Talkative Man http://www.vmohanty.com/2008/what-sprite-ads-can-teach-you-about-winning/comment-page-1/#comment-22 The Not So Talkative Man Mon, 28 Apr 2008 14:31:00 +0000 http://www.vmohanty.com/?p=29#comment-22 I prefer drinking Coke/Pepsi because they aid digestion. :P I prefer drinking Coke/Pepsi because they aid digestion. :P

]]> By: VM http://www.vmohanty.com/2008/what-sprite-ads-can-teach-you-about-winning/comment-page-1/#comment-11 VM Thu, 24 Apr 2008 09:47:00 +0000 http://www.vmohanty.com/?p=29#comment-11 @ankesh I was not commenting upon its persuasive qualities. I expressed so myself in the third sentence. :)<br/><br/>You are right though. Ads need to sell. And when they don't, they are practically pointless. @ankesh I was not commenting upon its persuasive qualities. I expressed so myself in the third sentence. :)

You are right though. Ads need to sell. And when they don’t, they are practically pointless.

]]> By: Ankesh Kothari http://www.vmohanty.com/2008/what-sprite-ads-can-teach-you-about-winning/comment-page-1/#comment-10 Ankesh Kothari Thu, 24 Apr 2008 08:58:00 +0000 http://www.vmohanty.com/?p=29#comment-10 The sprite ad is very entertaining. But how persuasive is it?<br/><br/>How many people will choose a sprite over pepsi next time because of the ad?<br/><br/>(In fact, how many people in India will drink sprite instead of water to quench their thirst? Which is what the sprite ad promises: sprite bujhaye pyaas.)<br/><br/>I dont know why people rate ads on their entertainment value. And give awards to them because they are creative. <br/><br/>The purpose of an ad is to sell more products. If it doesn't do that - its not a good ad.<br/><br/>Sprite definitely will win a few ad awards. But its nowhere close to winning the cola ad wars! The sprite ad is very entertaining. But how persuasive is it?

How many people will choose a sprite over pepsi next time because of the ad?

(In fact, how many people in India will drink sprite instead of water to quench their thirst? Which is what the sprite ad promises: sprite bujhaye pyaas.)

I dont know why people rate ads on their entertainment value. And give awards to them because they are creative.

The purpose of an ad is to sell more products. If it doesn’t do that – its not a good ad.

Sprite definitely will win a few ad awards. But its nowhere close to winning the cola ad wars!

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