I have noticed that copywriters take to blogging with more ease than any other race of sentient species. I have seen students quit their blogs because of exams. I have seen journalists look upon blogging with a condescending downward gaze. Office-goers of all types are known to have been fired for blogging unpleasant truths.
I feel copywriters are fuelled by the enormous amounts of pent up creativity that their profession never lets them exercise. I can tell you from experience that the shimmering maid that invites you into copywriterland makes many false promises to the clueless newbie.
The newbie wants to write. And here is a line of work that would pay him to write. It sounds too good to be true. It is.
There is a certain amount of soul-selling involved. But in the middle of all the selling that a copywriter does, the soul eventually becomes just another commodity. I should know. I have written copy for banner ads and pop-ups. God forgive me!
Small wonder than, that the copywriter turns to the blog. He can’t afford to scoff at its low origins and its mostly peasant patronage. And he can’t let it rank lower than his current top priority (selling bank accounts by way of lying to people) for fear of losing what little is left of his soul.
His blog becomes his playground. A place where he runs wild and does what only he can do — write like himself.
Why copywriters make good bloggers
